clarity and confidence—where every product is a reflection of thoughtful formulation and purposeful design.
Precēa
Challenge
Precēa’s minimalist luxury and scientific integrity. From naming and logo design to packaging and product design, every detail was carefully crafted to align with the brand’s commitment to elevated simplicity and lasting results. The packaging design features a refined combination of tactile materials, sophisticated typography, and a muted, elemental color palette, reinforcing a sense of purity and precision. Iconography and branding elements were designed to ensure a seamless, cohesive experience across all touchpoints, from digital presence to physical products.
Credit(s)
Alena Figurová – Art Direction & Design
Client
Trans-Atlantic Trading Company Limited

